About Us

Professionally Managed Portfolios of Exchange Traded Funds (ETF's)

Efficient Market Advisors, LLC is the Investment Advisor to the Efficient Market Portfolios™ account. Efficient Market Portfolios accounts provide investors with an account that seeks to maximize investment performance given the investor's time horizon and willingness to accept risk. The Efficient Market Portfolios account is offered exclusively through qualified financial advisors and Efficient Market Advisors. LLC.

Herb W. Morgan

CEO & Chief Investment Officer, Efficient Market Advisors, LLC

Herb W. Morgan is CEO and Chief Investment Officer of Efficient Market Advisors, LLC (EMA), which he founded in 2004. Considered to be one of the...

Jeffrey C. Anderson, Jr.

Sr. Vice President - National Sales Manager

In addition, to serving as National Sales Manager, Jeff is also is a member of the Investment Policy Committee. Mr. Anderson comes to EMA with 18...

Glenn A. Ambach, CFA

Senior Portfolio Manager

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Erin L. Lujan

Chief Compliance Officer - Director of Operations

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Austine Crowe

Investment Policy Committee Member

Mr. Crowe joined Efficient Market Advisors, LLC in 2006 and is presently the Regional Sales Director and a member of the firm’s Investment Policy...

Brian L. Smith

Internal Wholesaler

Brian Smith joined EMA in October 2012. His primary role is to assist financial advisors in developing new business. Brian came to EMA...